Digitization of business in the Trade and Production segment
Present products attractively Build a relationship with customers Build an exceptional brand Measure and optimize goals Start the increase in sales Build trust with your presentation
Understand the digitization and marketing of services thanks to knowledge based on 10 years of experience, 734 completed projects and current market research from 36 countries.
Understand your target audience
How to differentiate yourself online and present your product well?
Presenting and selling products online is a discipline with very strict rules. Consumers are spoiled by big market players and are not satisfied with little. Their good experience is often determined by details. What are today's internet customers like and what shopping experience are they looking for?
They are comfortable and have no time
Customers need to quickly and easily find what they are looking for, conveniently filter and buy as easily as possible. Focus on smoothing out their journey from finding products to paying for goods.
They want information
In order for customers to trust you, they need to have all the essential information at hand, supplemented by the highest quality visual material. What they will not find in you, they will look elsewhere.
They are happy to come in person
Easy pick up of orders, warranty claim, testing of products or the possibility of professional consultation are great advantages of brick-and-mortar stores. If you have one, connect it
with e-shop.
54% of them shop via mobile phone
Over the last two years, the share of mobile purchases has increased by 10% and a further increase can be expected in the future. Remember that your site must be responsive.
They prefer empathy
Empathize with your customers and tell them how and in what specific situations can your product help them. Clear communication works wonders.
They are looking for a
tailor-made experience
Use data collection to personalize your communication. 50% of customers are likely to buy from you again with offers created from their previous purchases.
They require royal care
Getting a new customer is five times more expensive than getting an existing one back. They will return to you when they have easy access to technical support and easy warranty claims.
They hesitate
E-shop visitors only spend 5% of their browsing time shopping. 95% of the time is spent searching for products, comparing them and other non-purchasing activities.
They are interested in you
Not only are customers interested in who you are, but also in what is your philosophy and the story of your origin. Show the faces of your team and say why and how you decided to do what you do.
Set the right goals for your site and business
What goals to focus on,
when you are selling products?
Marketing goals
- Increase the number of orders from the site
- Increase the value of the average order
- Increase Customer's LifeTimeValue
- Collect user emails and get followers
- Better introduce products on the web
- Work sufficiently with references and evaluations
- Reduce page load time
- Work well with content marketing
- Use the potential of interconnection with social networks
Process goals
- Automate sales and marketing
- Connect the website to the internal warehousing / accounting system
- Include the option of repeated orders
- Automate invoicing and other administration
General requirements for a modern website
- Create an intuitive navigation structure
- Prepare quality and concise content
- Create a modern design in line with the company's CID
- Prepare a website for all types of mobile devices
- Integrate the website with third parties
- Link the site to social networks
- Provide intuitive and fast content management
- Automate routine work
Important numbers
The web can never be so good that it couldn't get even better. Look at a few numbers,
which can help you more easily meet the requirements of your customers.
5 %
of the time do clients devote to the purchase itself. 95% of the time is spent on
non-purchasing activities
60 %
of customers mind when a store doesn't have its own e-shop
38 %
of the shoppers leave immediatelyif they don't like the website
70 %
of people believe in the recommendations of people they don't even know personally
56 %
of theshoppers leave the shopping cart when they are confronted with unexpected extra expenses at the end of the shopping process
50 %
of customers return and are likely to buy again when provided with offers created according to their previous purchases
Common mistakes
Why isn't there more interest in your product? Unfortunately, it is easy to neglect a lot of things on the web.
Read the most common reasons for low conversions.
Long search time
Customers spend too much time looking for a product. There is no possibility to search or filter in the assortment.
Insufficient product presentation
Customers lack technical specifications, manuals, quality photos and videos.
Too complicated purchasing process
There are fields during the purchase that are not necessary for processing the order.
Inefficient measurement
You are reducing your conversion rate due to the absence of sufficient effective data measurement on the web.
Necessary registration
Customers are discouraged by extra time spent or do not want to provide their data.
Unfunctional
environment
Your website contains unnecessary elements, illogical order of sections, difficult to read fonts, etc.
Inspiration from the segment
Explore inspirational sites of different brands and try to discover
and determine the principles they use to maximize the results of the websites.
Naut
See how Naut leaves nothing to chance when presenting its products.
Let them speak for you
User reviews are one of the most powerful tools to persuade potential customers to buy. Allow consumers to speak directly on the product page.
Give them what they want
Customers want to meet their needs by purchasing your product. Don't undermine their efforts and simplify the shopping process as much as possible.
Freshlabels
Take a look at the Freshlabels andwhat does the example of an ideal contemporary e-shop looks like.
Lasvit
Get inspired by how Lasvit masterfully presents its projects and shows their production process.
Be honest
If you do not offer free shipping, let the customers know in time, they do not respond well to unpleasant surprises in the form of unexpected fees at the end of the purchase process.
Learn about important type pages
Great website is not just a great homepage
Marketers and entrepreneurs give great weight to the homepage and, on the contrary, underestimate the importance of other sites. At the same time, it is these sites where the conversion of the visitor often occurs. So which pages are useful to pay attention to? And what should be their content?
Product detail
The presentation of the product must evoke in the need in the customer to purchase it. The basis is enough technical and marketing information, quality images or videos and a clear conversion action.
List of products
(Keep your e-shop tidy.) In order for the customer to find what they want, they need a clear list of products, the possibility of sorting and filtering them, easy orientation in subcategories and easy way of switching between them.
Detail of category / brand
Each subcategory or brand should be well presented to users and search engines. Below the detail there should be a clear list of individual products.
Shopping process
Make it as easy and quick as possible for customers to shop. Keep only the necessary steps, elements and items in the purchasing process and focus on additional sales.
Company presentation
Rather than the history of the company, describe the future of your industry, what qualities and values are important to your team, and what you are doing to meet the expectations of your clients.
Take the next step with solidpixels
Commerce cloud
Find out why the best companies in Central Europe like the Commerce cloud from solidpixels and how they achieve their goals with it.
2%
average conversion rate of the solution
8
number of key
type pages
1s
maximum website load time
Previously, adding or editing products took me several hours. Thanks to the great and clear administration of solidpixels, I save a lot of time.
Case studies
Jiří Gajdošík
Asten Hotels
Petr Dvořák
Wultra
Jan Kříž
UP21
